So, rather than launching a holiday freebie or a clever thought leadership content twist, we thought it would be more appreciated to show you something lovable. Here’s a list of the most unlovable marketing campaigns and digital duffs in the history of #FAIL.
Mobile Strategy #FAIL – Super 8
While they have fixed the Super 8 mobile website promoted by iLoop – and drilled on MobileMarketingFail.com shortly thereafter, here’s a quick photo breakdown of this epic #FAIL, courtesy of iLoop (now this piece of merger mess – a fail in its own right).
With a long list of lovable duffs, check out the screenshots in the slideshow to see each.
Additional fails not in the SlideShow include…
- Using SMS as a tactic in the modern era
- Choosing iLoop to handle your SMS – or mobile anything
- Mobile site, aye? Not an app? Not responsive design microsite for all screens?
- Video on the Site has a file size bigger than most of your mobile apps
- And it forces a download silently if tapped
Social and Mobile Marketing #FAIL – RadioShack
Think you can just text RadioShack and get the deal they promise you on Facebook – and that’s it? Pssshhh…not WITHOUT being enrolled into a program that has no opt-in and sends you 8 MORE TEXTS A MONTH (with additional fees per message that may apply).
- Soooo many rules broken in this promotion
- Caught trying to change the discount
- Automatic signup for spam in the worst way – SMS
- It’s STILL LIVE – and now does nothing? Awesome…
Social Media #FAIL
In this prize piece of the Facebook Ads Hall of Shame, a dentist promotes his business to Ottawa Senators fans – with their logo? “Clever social marketing tricks that work!” – said no one, ever.
Email Marketing #FAIL
Whoa…how many emails are you going to send me? Make one purchase, get a lifetime of useless content that’s tailored to perfectly to you…
Marketing Strategy #FAIL
What better way to stop the onslaught of competitive growth, while also winning over a healthy-choice audience that hates fried chicken? Well…you give them grilled chicken (that’s even more dangerous to the customer).
Social Promotion #FAIL
Which is your Favorite?
Have a favorite in this list? Feel like we should add a few more to it? Let us know in the comments below…
And on the window-ledge, you and your beloved are curled up together, reading up some romance.
Re-positioning through i – Tunes’ interface on desktop.
Downloading is simple and a small version of each of the images is shown on one page so you can compare them
better.
The original dining room offers glassware and china.
On the website(s) you enter your property details, it makes sense to ‘sell’ your property in the most effective way you can imagine,
to attract bookings in what is a very competitive market – good, clear photos of every room, every outside feature and interesting local attractions such
as the beach or golf course; a pricing structure;
complete and grammatically-correct details of the property and its surrounding areas,
including all facilities (air conditioning,
TV, broadband internet, kitchen appliances, etc) in the
property; what there is to do in the area (horse-riding, sailing, sightseing – you name it).
For history a little closer to the present day, visit
the Newbridge House and Farm, which was Archbishop Charles Cobbe’s
18th-century manor house.
Great article.