June 2021

Tiktok

TikTok Marketing Is A Saving Grace That Not Too Many Companies Are Using

The shift to e-commerce and rapid migration of businesses onto the online platform is a permanent change we must accept in order to move forward, and due to its disruptive nature, we must also learn to capitalize on the opportunities that present themselves. As such, it’s only natural that businesses look to social media platforms

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business owner

Turning Your E-commerce Brand Into a Location-based Business

You’re probably one of those people who invested in e-commerce the past year. The restrictions brought about by the pandemic triggered you to think of ways to earn money without necessarily leaving your house. So you started a business you ran from home. And you hit the jackpot. Now that the pandemic’s almost over, you’re

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millennials using phones

There’s No Replacement for Human Intuition in Understanding Customers

The human mind is notoriously fallible. Examples of cognitive bias abound, both in theoretical psychology and in everyday life. We’re routinely swayed by groupthink on social media, for example, or fall prey to sales tactics exploiting the illusion of scarcit Professionals in high-stakes domains can’t afford to have bias lead to errors. That’s why lenders,

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using AC unit

Ensure Your Employees Are Cool in the Summer with These Ideas

Whether you run a customer-facing business or a company office, you should know just how important employee comfort is to productivity. And one of the most important factors in keeping employees comfortable? The temperature. For the sake of this article, we’ll be focusing more on the office environment. If you work in an office, you

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homebuying concept

How Millennial Homebuyers Are Streamlining the Homebuying Process

Today’s most controversial generation is also the largest group of cohorts investing in real estate. Millennials already surpassed the number of Gen X and Baby Boomers buying houses. This is even though studies show that many millennials are putting off marriage and child-rearing. Many modern homebuyers are millennial women who have never been married. While

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physical store

Why Physical Stores Continue to Stay Relevant during the New Normal

Numerous changes occurred during the Covid-19 pandemic. Businesses are left chasing after customers who turn to online shopping. This meant brick-and-mortar businesses had no choice but to start offering their products and services online. Failure to improve brand awareness online could already mean letting your competitors get ahead of you. This is why more companies

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travel

More Millennials Are Moving to Geelong: Here’s Why

Australia is experiencing an exodus over the last few years as more millennials are leaving the crowded cities favoring regional areas. In the Big Movers report by the Regional Australia Institute, which covered 2011–2016, the number of people who transferred to other regions reached over 200,000 compared to fewer than 180,000 relocated to cities like Sydney

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