There’s No Replacement for Human Intuition in Understanding Customers
The human mind is notoriously fallible. Examples of cognitive bias abound, both in theoretical psychology and in everyday life. We’re routinely swayed by groupthink on social media, for example, or fall prey to sales tactics exploiting the illusion of scarcit Professionals in high-stakes domains can’t afford to have bias lead to errors. That’s why lenders, […]
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