Marketing Tactics Landlords Can Use to Attract Good Tenants

It is quite easy to attract tenants. Just snap a few photos of your rental property, place a “for lease” sign, take it online, and you are good to go. But it can be hard to make your rental more desirable to good tenants. These are people who can afford the rent, pay on time, respect your property, and honor the contract.

A thorough tenant screening is a must to ensure that your tenants are who they say they are and are responsible enough. But it can be hard to attract the right tenant if you don’t step up your game. Here’s what you can do to find the right tenant:

Improve your property before advertising it

Before you even put your rental property out on the market, make sure that you keep it in tip-top shape. Aside from keeping up with regular repairs and maintenance, do your best to improve its desirability. One way to do this is to ensure that the property is safe and secure.

Start by installing high-quality locks such as euro cylinder locks sold in the UK. Secure the windows and entry points at all costs. You can also install an automatic light timer and fences. Make sure that all smoke alarms are working and remove any safety hazards. Don’t forget to improve your rental property’s curb appeal.

Invest in high-quality photos

The photos you post can help you grab the attention of future tenants online. You may be satisfied with the high-resolution photos you took of your property with your own phone or DSLR camera. But are you able to capture the best angles and features of your property?

If you wish to attract the best tenants, then investing in professional photos of your property is an excellent decision. Professional photographers can assure you that you get to post high-quality images of the property in its best angles. You can ask them to take photos of the rental’s best features. Touch-ups are okay, but avoid posting misleading photos.

Write a captivating ad

Two adult men standing at doorway with keys and contract

They say that photos can make or break a deal. But know that your ad description can also attract or chase potential tenants away. Write a good ad. Be as specific as possible, and be sure to mention the best features of your rental property. Make it easy for prospects to find your rental property by including directions or a map.

Don’t forget to include the price. This may ward off some potential tenants, but this will also help you easily screen those who can and can’t afford to pay the rent. Also, take advantage of keywords. This way, you can attract the right clients who are looking for the exact rentals that you have to offer. Aside from your ad description and photos, it also helps to add a video to allow potential tenants to take a virtual tour of your property.

These are just three simple but effective ways you can grab the attention of good tenants. By making improvements and advertising the right way, you can add extra appeal to your rental. Of course, you will still need to rely on tenant screening to make sure that you find the best tenants.


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